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业余赛车手在激动人心的 Heineken®'s Global Player 0.0 决赛中获得胜利

Heineken
2023-12-07 22:13 5834

击败三届 F1® 世界冠军 Max Verstappen

阿姆斯特丹2023年12月7日 /美通社/ -- 业余模拟赛车手出乎意料成为头条新闻:在 Heineken® Player 0.0 决赛中迎来惊天反转,击败三届 F1® 世界冠军 Max Verstappen。这场全球对决发生在 Heineken® 位于阿姆斯特丹的第一家啤酒厂古老的围墙内,标志着模拟赛车的新纪元。

F1 world champion Max Verstappen joins Heineken at the global final of Player 0.0 sim racing competition together the finalists Joao Puana of Brazil, Floris Wijers of the Netherlands, Marc-Antoine Liboiron if Canada and Rivaldo Campos of Mexico at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam
F1 world champion Max Verstappen joins Heineken at the global final of Player 0.0 sim racing competition together the finalists Joao Puana of Brazil, Floris Wijers of the Netherlands, Marc-Antoine Liboiron if Canada and Rivaldo Campos of Mexico at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam

Heineken Player 0.0 活动是 Heineken® 和 Verstappen 共同开发的一项激动人心的游戏计划,旨在为车迷打造全新的虚拟赛车体验,最终赢得比赛的玩家将与 Max 本人竞技。

Player 0.0 计划是 Heineken 全球理性饮酒平台"开车不饮酒"的一部分,该平台旨在倡导理性饮酒,并将该理念扩展到虚拟赛车世界的受众。其旨在突出最好的车手是那些选择不喝酒的人。这场 14 圈模拟赛车比赛在赞德沃特赛道上进行,比赛十分扣人心弦,业余车手最终以微弱的优势赢得了观众的掌声,凸显了本次比赛的竞争精神。

这场全球对决竞争十分激烈,竞争者是加拿大、巴西、墨西哥和荷兰当地锦标赛中的优胜者,最终赢得比赛的玩家将在决赛中对阵 Verstappen。然而,来自荷兰的业余赛车手 Floris Wijers 凭借令人惊叹的毅力和韧性赢得比赛,引起万众瞩目,证明了决心和技术永无止境。

Heineken® -全球数字总监 Rob van Griensven 表示:"这名业余赛车手今天在 Player 0.0 决赛中取得的胜利不仅仅是一场胜利,更是我们活动精神的完美展示。它将全球赛车人才与我们的理性饮酒理念融为一体,使该活动在全球取得了成功。对于此次胜利为下赛季奠定的基础,我们十分期待,也承诺为车迷带来更激动人心的体验,并将继续宣传理性饮酒。"

Verstappen 表示:"与如此充满激情的赛车手竞争是与车迷分享我对这项运动的热情的独特机会。看到 Player 0.0 通过安全驾驶这一承诺让不同的人才汇聚一堂,令我备受鼓舞,也希望能为任何想要进入赛车界的人带来启发。"

随着 2023 年模拟赛车赛季圆满结束,Heineken® 已成功为更加激动人心的 2024 年赛季打下了基础。通过扩大 Player 0.0 的全球足迹,强化其通过创新平台促进理性饮酒的承诺,同时利用其在全球范围内的赛车运动合作伙伴关系。

自 2016 年开始涉足赛车运动领域以来,Heineken® 始终致力于改变人们对酒后驾驶的态度,并于 2022 年 5 月重新启动了"开车不饮酒 (When You Drive, Never Drink)"宣传活动。Heineken® 将通过 F1® 营销活动不断推进创新,其于今年初推出了 2023 年度"开车不饮酒"创意"最佳车手"。在此基础上,Heineken® 还承诺将全部媒体预算的 10% 以上用于支持理性饮酒相关项目。

 

Finalist Floris Wijers of the Netherlands celebrates winning at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam
Finalist Floris Wijers of the Netherlands celebrates winning at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam

 

Finalist Floris Wijers of the Netherlands celebrates winning at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam
Finalist Floris Wijers of the Netherlands celebrates winning at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam

 

Max Verstappen joins Heineken at the global final of Player 0.0 sim racing competition and hands over the trophy for finalist Floris Wijers of the Netherlands hosted at the Heineken Experience on December 06, 2023 in Amsterdam
Max Verstappen joins Heineken at the global final of Player 0.0 sim racing competition and hands over the trophy for finalist Floris Wijers of the Netherlands hosted at the Heineken Experience on December 06, 2023 in Amsterdam

 

Max Verstappen racing at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam
Max Verstappen racing at the global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam

 

The global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam
The global final of Player 0.0 sim racing competition, hosted at the Heineken Experience on December 06, 2023 in Amsterdam

 

消息来源:Heineken
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