香港和曼谷2019年4月24日 /美通社/ -- 中国领先的独立在线营销数据与技术平台爱点击（NASDAQ:ICLK）和泰国顶尖线下到线上 (O2O) 广告解决方案供应商VGI Global Media Plc (VGI) （VGI.BKK）订立合资公司协议，将通过引进先进的数字营销技术为东南亚企业提供更有效的营销解决方案，帮助他们抓住价值数十亿美元的中国消费市场。
近年来，中国消费者在东南亚各国展现出了强大的消费欲望和能力。在此背景下，合资公司将充分整合爱点击和VGI各自的优势，深化东南亚各地企业和中国消费者之间互动，挖掘更具潜力的商业增长点，共同创造跨境营销机会。期间，合资公司将通过一系列移动和新媒体产品来实现这一增长机会，其中包括：
爱点击CEO兼共同创始人薛永康表示：“通过提供各种创新的解决方案，新成立的合资公司将进一步加强爱点击与VGI在当地数字营销市场的影响力。面对消费者需求的快速变化，提供有效、灵活和更精准的产品和服务是未来在营销领域获取成功的关键保障。我们相信，爱点击与VGI的此次战略合作可以为该地区的品牌创造更大、更创新的营销价值，同时助其达成更多的商业及投资目标。”
泰国VGI首席执行官Nelson Leung表示：“这次合作将有效推动泰国，乃至东南亚的数字技术在营销领域的发展应用。我们很高兴与爱点击联手，通过战略性地优势整合，来释放我们双方潜力，以提高我们在该地区的数字营销影响力和市场份额。通过爱点击在数字市场分析方面的专业知识和对中国大陆地区以及更广泛的亚洲市场的了解，我们将更好地为客户提供有针对性的、定制的、可监测的营销解决方案。我们还将继续扩大O2O解决方案，以满足不断增长的中国市场的需求。”
合资公司将进一步挖掘东南亚市场的巨大潜力。中国是世界上出境旅游人数最多的国家。根据中国文化和旅游部的数据，2018年中国出境游客人数近1.5亿人次。对这些游客来说，较受欢迎的目的地是泰国，其次是日本、越南，新加坡、印尼和马来西亚。随着经济发展，中国出境游客表现出强烈的出国消费倾向，他们在2017年花费了2580亿美元，贡献了全球出境游开支的21%，再次证明了中国消费者的消费能力。合资公司不仅仅着眼于旅游业，也会抓紧零售、消费品、医疗保健和娱乐等行业的潜在机遇。
合资公司的成立仍有待相关监管机构的审批。
关于爱点击
爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国领先的独立在线营销数据与技术平台，连接全球广告主与中国受众。基于前沿技术，我们专利的平台拥有全渠道营销能力，通过数据驱动和自动化的方式满足多样化的营销需求，帮助国际和国内营销人员触达中国目标受众。爱点击成立于2009年，总部位于香港，通过全球九大办公地点覆盖亚洲及欧洲市场。
关于VGI Global Media plc
成立于1998年的VGI（泰国证劵交易所上市代号：VGI.BKK）旨在成为泰国领先以客户为首的媒体公司。我们所富有的文化历史反映出我们的定位以至今日的事业发展里程。 VGI源是泰国第一的户外广告平台，在交通运输、办公室、户外及航空多个户外空间拥有逾70亿泰铢的广告库存。时至今日，VGI透过旗下的广告、支付和物流平台独家存取消费者行为数据库，成为独特的市场领导者。我们将数据转化为消费者洞察分析，使我们能够提供线下至线上的解决方案。为了向客户提供更优越的体验，我们协助品牌在购买过程中的每个阶段吸引客户。以公司市值超过670亿泰铢（20亿美元）来计算，我们是泰国证劵交易所第一的上市媒体公司，总销售营收为39.36亿泰铢，截至2018年3月的利润率为21.5%。 VGI为泰国领先大众运输系统BTS Group Holdings Plc.的集团成员。
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