上海2019年2月27日电 /美通社/ -- 凯悦酒店集团（纽约证券交易所代码：H）与北京首旅酒店（集团）股份有限公司（上海证券交易所代码：600258，下称首旅如家酒店集团）今日正式宣布，凯悦旗下关联公司将携手如家酒店连锁（中国）有限公司（北京首旅酒店集团下属全资公司）共同打造合资酒店管理公司，并创建全新酒店品牌。即将面世的新品牌将面向中高端市场，旨在为蓬勃增长的中国年轻商旅出行人士提供优质旅行服务。
本次合作举措在业内可谓鲜有先例，希望能为中国酒店业树立新的标杆。全新的合资公司将博采双方所长，充分利用首旅如家酒店集团作为国内较大连锁酒店品牌之一的规模和实力，同时融合凯悦在全球为宾客提供优质入住体验方面的雄厚经验，共同开拓中国不断增长的旅游市场。据中国文化和旅游部资料显示，2018年国内旅游收入已达人民币5.05万亿元，同比增长13%。随着国民收入的不断增加，国内中产阶级正开始追求更高质量的旅游服务和出行体验。
通过新创立的合资公司，凯悦和首旅如家将共同打造一个面向中高端市场的全新酒店品牌。调查显示，国内中高端市场正在蓬勃发展，但与之相应的服务尚且不足。为更好地满足中国宾客的需求，这一全新酒店品牌将根植于中国，并满足中国年轻一代游客不断变化的需求，使其获得无缝、舒适和便捷的旅行体验的期望。
首旅如家酒店集团总经理兼如家酒店集团董事长、CEO孙坚先生表示：“本次合作将是我们在中国中高端酒店市场画下的浓墨重彩的一笔。结合凯悦在高端酒店方面的专业知识优势、世界品质与如家在中国市场的洞察力、庞大网络及快速开拓能力，由双方形成合力在成长中的中国旅游市场继续开拓，将为中国消费者乃至整个酒店行业带来更多的裨益和机遇。”
凯悦全球营运大中华区总裁何国祥先生表示：“凯悦进入大中华市场已有50年历史，目前在大中华地区已有70家已开业酒店，并有其他100余家酒店正在筹建中。一直以来，凯悦始终秉承实现高品质、有目的增长的发展战略。此次与首旅如家的合作，也将帮助凯悦进一步加深对中国市场的洞察和理解，扩大其品牌影响力，并获得更多宾客的青睐。”
何国祥先生进一步说道：“凯悦旗下的所有品牌在各自细分市场均为高端定位，为各自的消费客群提供高品质服务；而即将推出的新品牌也不例外。目前中高端酒店市场仍有巨大发展空间，我们希望通过加强在这一市场的布局，能进一步践行我们对中国市场的承诺，预计为各方带来可持续的增长。我们期待能为更多中国客人带来个性化的酒店服务，并感受凯悦以关爱为本的企业文化。”
首旅如家酒店集团是中国较大且发展最快的连锁酒店集团之一，专注于经济连锁型及中高端酒店资产的投资与运营管理，该集团现在逾400多个城市拥有约3900家酒店。近年来，首旅如家不断加强旗下中端品牌发展，以更好地满足中国游客提升旅游体验的追求。目前，首旅如家拥有和颐至尊、如家精选与如家商旅等中高端品牌，运营约600余家中高端酒店。
孙坚先生进一步表示：“此次成立的合资公司由双方共同注资，共同发展全新品牌，形成最具战略意义的合作伙伴模式，以投身于竞争激烈而复杂的酒店市场。我们的最终目的是开创一个拥有国际支持的本土酒店品牌，这不仅是此次合作的独特之处，也将是我们重要的竞争优势。我们相信，无论对首旅如家还是凯悦，以及中国消费者，都将通过此次合作达成共赢。”
预计合资公司全新的酒店品牌将分布于北京、上海、广州、深圳等主要城市。新品牌将由经验丰富的专业酒店团队独立运营。
“凯悦”一词在文中泛指凯悦酒店集团及一间或多间附属公司。
关于凯悦酒店集团
凯悦酒店集团总部位于芝加哥，是全球著名的酒店集团。截至2018年12月31 日，凯悦在全球六大洲超过60个国家共经营管理19个品牌及850多间酒店。凯悦的信念是“关爱每一个人，让他们尽善尽美显真我”。这一信念是凯悦所有商业决策和发展战略的基础，同时也能够吸引行业内的优秀人才，与宾客建立长久的关系，竭尽所能为投资人创造价值。集团的子公司开发、拥有、运营管理、特许经营、以及提供服务于包括柏悦（Park Hyatt）、Miraval、君悦（Grand Hyatt）、阿丽拉（Alila）、凯悦（Hyatt Regency）、Hyatt、安达仕（Andaz）、Thompson Hotel、凯悦尚萃（Hyatt Centric）、凯悦臻选（The Unbound Collection by Hyatt）、Destination、凯悦嘉轩（Hyatt Place）、凯悦嘉寓（Hyatt House）、凯悦乐家（Hyatt Ziva）、凯悦奇乐（Hyatt Zilara）、Joie de Vivre、tommie、Hyatt Residence Club以及Exhale等著名品牌的酒店、度假村、公寓、分时度假项目、健身及SPA场所，更有“凯悦天地“常旅计划为会员提供精彩体验与专享礼遇。如需更多信息，请访问 www.hyatt.com。
关于首旅如家酒店集团
首旅如家酒店集团是中国知名的酒店集团，由原首旅酒店集团与如家酒店集团合并成立。集团致力于通过专业和激情的工作，引领大众旅行住宿方式，满足宾客多元的个性化需求。首旅如家酒店集团旗下拥有以住宿为核心的近20个品牌系列、近40个产品。首旅如家酒店集团在国内逾400多个城市拥有约3900家酒店，覆盖“高端”、“中高端”、“商旅型”、“休闲度假”、“长租公寓”、“联盟酒店”等全系列酒店业务。
关于如家酒店集团
如家酒店集团是中国知名的酒店集团之一，如家酒店连锁（中国）有限公司为其下属全资公司。如家酒店集团从不到22家酒店发展到3000多家，是中国较大的酒店集团之一，同时也跻身于全球酒店集团前列。2016年4月，如家酒店集团完成与首旅酒店集团的合并协议及私有化交易，从美国纳斯达克退市，成为首旅如家酒店集团子公司。
Forward-Looking Statement
Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements related to the companies’ strategic joint venture relationship, branding initiatives, growth plans, objectives, goals, expectations, beliefs, business strategies, future events, business conditions, business trends and expectations, and involve known and unknown risks that are difficult to predict. As a result, our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” “likely,” “will,” “would” and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. Factors that may cause actual results to differ materially from current expectations include, among others, general economic uncertainty in key global markets and a worsening of global economic conditions or low levels of economic growth; the rate and the pace of economic recovery following economic downturns; levels of spending in business and leisure segments as well as consumer confidence; declines in occupancy and average daily rate ("ADR"); limited visibility with respect to future bookings; loss of key personnel; hostilities, or fear of hostilities, including future terrorist attacks, that affect travel; travel-related accidents; natural or man-made disasters such as earthquakes, tsunamis, tornadoes, hurricanes, floods, wildfires, oil spills, nuclear incidents, and global outbreaks of pandemics or contagious diseases or fear of such outbreaks; our ability to successfully achieve certain levels of operating profits at hotels that have performance tests or guarantees in favor of our third-party owners; the impact of hotel renovations and redevelopments; risks associated with our capital allocation plans and common stock repurchase program and other forms of shareholder capital return, including the risk that our common stock repurchase program could increase volatility and fail to enhance shareholder value; our intention to pay a quarterly cash dividend and the amounts thereof, if any; the seasonal and cyclical nature of the real estate and hospitality businesses; changes in distribution arrangements, such as through internet travel intermediaries; changes in the tastes and preferences of our customers; relationships with colleagues and labor unions and changes in labor laws; the financial condition of, and our relationships with, third-party property owners, franchisees, and hospitality venture partners; the possible inability of third-party owners, franchisees, or development partners to access capital necessary to fund current operations or implement our plans for growth; risks associated with potential acquisitions and dispositions and the introduction of new brand concepts; the timing of acquisitions and dispositions, and our ability to successfully integrate completed acquisitions with existing operations; failure to successfully complete proposed transactions (including the failure to satisfy closing conditions or obtain required approvals); our ability to successfully execute on our strategy to expand our management and franchising business while at the same time reducing our real estate asset base within targeted timeframes and at expected values; declines in the value of our real estate assets; unforeseen terminations of our management or franchise agreements; changes in federal, state, local, or foreign tax law; the impact of changes in the tax code as a result of the Tax Cuts and Jobs Act of 2017 and uncertainty as to how some of those changes may be applied; increases in interest rates and operating costs; foreign exchange rate fluctuations or currency restructurings; lack of acceptance of new brands or innovation; general volatility of the capital markets and our ability to access such markets; changes in the competitive environment in our industry, including as a result of industry consolidation, and the markets where we operate; Hyatt’s ability to successfully grow the World of Hyatt loyalty program; cyber incidents and information technology failures; outcomes of legal or administrative proceedings; and violations of regulations or laws related to our franchising business; and other risks discussed in Hyatt’s filings with the SEC, including Hyatt’s annual report on Form 10-K, which filings are available from the SEC. We caution you not to place undue reliance on any forward-looking statements, which are made only as of the date of this press release. We do not undertake or assume any obligation to update publicly any of these forward-looking statements to reflect actual results, new information or future events, changes in assumptions or changes in other factors affecting forward-looking statements, except to the extent required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
