活动预告--【公关和市场：同行还是陌路】
2013年3月6日周三下午，中国美国商会将在北京举办圆桌会，邀请公关和营销业界人士探讨当前市场和公关越来越融合的趋势，并讨论传统的市场和公关方法的变化以及如何面对挑战。嘉宾为美通社全球CEO Ninan Chacko，高德CMO金俊，爱德曼中国区主席Thomas Mattia和Donews前总编、知名互联网人士Keso（洪波）。美通社全球CEO将演讲。报名请点击http://www.amchamchina.org/tracker/announcement/1341。以下是本次活动的详细信息。
美通社客户或合作伙伴参加，可享受“美商会会员公司职员”折扣。您可采用以下方式报名：
PR and Marketing: Perfectly Matched or Perfect Strangers?
The emergence of multiple media channels, new content formats, and a hyper-fragmented online environment are blurring the lines between traditional marketing and PR. To help you understand the trend and to illuminate the risks, AmCham China's Marketing, Advertising and Public Relations Forum (MAP) has invited a panel of experts to discuss and share strategies and best practices, especially with China in mind. The discussion will address how smart communicators can best leverage the new environment; the challenges and risks from the convergence of marketing and PR; and how PR and marketing organizations can manage the fuzzy line between advertising and editorial in Chinese media organizations without compromising their ethics or alienating their customers.
Speakers:
Ninan Chacko, global CEO of PR Newswire
June Jin, vice president and chief marketing officer, AutoNavi
Thomas Mattia, chairman of DJE China Group (Edelman China)
Keso (Hong Bo), ex editor-in-chief of Donews
Venue:
AmCham China Conference Center
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road,Chaoyang District, Beijing, 100020 PRC
北京市金桐西路10号 远洋光华国际 AB座6层
This event is off-the-record.
For more information, please contact: Julie Leng, Email: Jleng@amchamchina.org.
