2014年11月7日周五下午，上海美国商会将举办传播沙龙，邀请公关和营销业界人士参加。美通社多媒体产品高级经理李天翼先生，将针对目前泛媒体环境下企业面临的挑战和趋势，为大家分享企业内容传播的七大策略，以及传播效果的评估方法。
本次活动无需付费，席位有限，报名请联系Claire Zhang 021-8017 9527，
或发邮件至claire.zhang@prnasia.com进行报名。
嘉宾介绍：
李天翼（Brent Li）先生是美通社多媒体产品的高级经理。李天翼拥有超过十年的在传统媒体、网络媒体、社交媒体等几大领域的内容制作和传播经验。对于跨文化传播，李天翼也有较广涉猎，他还曾担任包括《盗梦空间》在内的多部好莱坞电影的官方中文翻译。
时间：11月7日周五 14：30-16：00
地点：上海
【7S Content Marketing Strategies and ROI Assessment in a Pan-Media Environment】Chinese Session
In the age of new digital marketing communications, content marketers face more challenges than ever. New media such as mobile is at its peak, while traditional media is going through accelerated change. As search engines expand their dominance, owned media has encountered stagnant development.
This session will help you catch up with the newest trends in Pan-media environment and polish your marketing skills, including three main topics:
• Trends: Communication trends in a Pan-media environment
• Strategies: 7S Strategies to enhance your content marketing plan
• ROI: Result assessment model to target ROI
Registration
This is a free-entry event with limited seats. To register for this event, please contact Claire Zhang at 021-8017 9527 or email to: claire.zhang@prnasia.com
Who should attend?
Corporate Communication and Public Relations practitioners or anyone who is interested in content marketing and communications.
About the Speaker:
Brent Li is the Multimedia Product Senior Manager at PR Newswire Asia, which is the premier global provider of multimedia platforms that enable marketers and corporate communicators to engage audiences. Brent has over 10 years’ experience in traditional, online and social media content production and distribution. Previous to PR Newswire, Brent lived abroad in various countries and was a professional Chinese translator of many Hollywood feature films, including “Inception”.
Time: November 07, Friday, 14:30-16:00
Location: Shanghai
