KUALA LUMPUR, Malaysia, Dec. 23, 2015 /PRNewswire/ -- It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster's exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn't he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father's death?
The project was proof of the newly launched Tiger White's simple philosophy - 'It all starts with white', which represents the idea that anybody can create anything if they have the courage to face a blank sheet of paper and start. It is this same resilience that framed the birth of the all new wheat variant.
Drawing inspiration from the brew's attitude, some 5,000 physical coasters were given to selected bars and cafes in Malaysia from October with tigercoasterfilm.com hosting digital versions. These coasters served as blank canvases for young creative talents to enter and take on roles in the production from screenwriters to hair stylists to actors and even runners. We Jun and Lim Benji were the first two selected for the all-important roles of director and screenwriter respectively. Both these homegrown talents were instrumental in laying the groundwork, and crafting the plot whilst taking advice from Baltasar Kormakur. The director, who is no stranger to being courageous when bringing his ideas to life, was selected out of many potential Hollywood heavyweights for his valor and passion as it was most apparent in the retelling of tragic true accounts like Everest (starring Jake Gyllenhaal) and his Icelandic Oscar nominated film, The Deep.
"I'm very excited to be a part of the Coaster production. I've scaled mountains to make a film, I've swam in the North Atlantic Ocean to make a film, but I've never recruited people from beer coasters to make a film before. I'm a big believer that you can achieve anything you want, wherever you are and whether you're from Iceland or Malaysia. If you dream big, you'll achieve big and I'm sure together we've created something special," Kormakur said.
As for We Jun, submitting his application and getting accepted was a huge step forward in his career. Having dabbled in little filmmaking projects of his own, We Jun has never dreamt it was possible to be a part of a production of this magnitude. "It wasn't very long ago that I was working in a bank, following a path I didn't want to take. I've made a few films before but none like this. I mean, we were mentored by Baltasar Kormakur … for a short film production … how many people can say that? It's just unbelievable," expressed We Jun.
Tiger Beer Marketing Manager Jessie Chuah said the project is unlike anything they have done before and is excited by how well it came together. "It's amazing to see how a simple notion or philosophy has set the stage for young, talented Malaysians to unleash their creativity. We've learnt that there's a large artistic and inspiring pool of untapped talents all found through beer coasters."
"We're really appreciative that a director as well respected and passionate as Baltasar was so keen on joining the project. He truly is a master in his own right and very befitting as a mentor. He possesses the right outlook as a filmmaker to guide our Malaysian talents along," Chuah added.
Coaster was shot at locations around Kuala Lumpur. Typical with every film production, challenges were faced every day and overcame, providing an exciting taste of life on set for the 25 Coaster contest winners identified via the crowd-sourcing initiative mooted by Tiger White -- Asia's Wheat Beer.
The introduction of Tiger White proves once again that Tiger Beer does not rest on its laurels and constantly pushes the boundaries of innovation, to create fresh and exciting brews for its consumers. Through Coaster, the all-new innovative product sets out to inspire young Malaysians to uncage their creative potential and to remind them that every great piece of creative work starts the same way. They just need to be brave and take that first step.
Tiger White is brewed with subtle spicy hints of clove, coriander, and orange peel and like Coaster, is made exclusively in Malaysia by Guinness Anchor Berhad. The cloudy variant with an alcohol by volume of 5% is the latest addition to join Tiger's expanding portfolio, two years after the brand unveiled its other innovative beverage Tiger Radler -- a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice.
To watch Coaster, or view behind-the-scene footages, visit tigercoasterfilm.com And for further information on Tiger White, log onto www.tigerbeer.com.my
About Tiger Beer
ROARING SINCE 1932
A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger's uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.
The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger's internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.
A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world". Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
About Guinness Anchor Berhad (GAB)
GAB with its portfolio of iconic international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
- World-acclaimed iconic Asian beer TIGER BEER, its doubly refreshing variant TIGER RADLER and its other innovative brew TIGER WHITE -- Asia's Wheat Beer;
- The World's No. 1 stout GUINNESS;
- The World's No. 1 international premium beer HEINEKEN;
- The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;
- The premium Irish ale KILKENNY;
- The Real Shandy ANGLIA;
GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB's brand portfolio also includes the World's No. 1 cider STRONGBOW, the No. 1 German wheat beer PAULANER, Japan's No. 1 100% malt beer KIRIN ICHIBAN and the World's No. 1 Ready-To-Drink alcoholic beverage SMIRNOFF ICE.
Listed on the Main Market of Bursa Malaysia, GAB's principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is 100% owned by Heineken N.V indirectly.
SOURCE: Tiger Beer
